Privacy Policy

Privacy Policy
The Wild Ways
Effective Date: February 18, 2026
Last Updated: February 18, 2026The Wild Ways ("we", "us", or "our") operates the website https://thewildways.ca (the "Site"). We are committed to protecting your privacy and handling your personal information responsibly in accordance with British Columbia's Personal Information Protection Act (PIPA) and, where applicable, Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).This Privacy Policy explains what personal information we collect, how we collect it, how we use it, who we may share it with, how we protect it, and your rights regarding your information.1. What Personal Information We CollectWe collect only the personal information that is necessary for the purposes described in this policy. Personal information includes any information about an identifiable individual.We may collect the following types of information:

Newsletter Subscription: Your email address (and optionally your name) when you sign up to receive updates about our products, blog posts, foraged goods from Northern Canada, trapline tours, and other news.
Purchases / Orders (if you buy products such as Diamond Willow Fungus, Wild Ways Hats, or book trapline tours): Name, shipping address, email address, phone number (if provided), and payment information (handled securely by our third-party payment processor; we do not store full payment card details).
Website Usage: Automatically collected technical information such as your IP address, browser type, device information, pages visited, time and date of visits, and referring/exit pages (via basic server logs or analytics tools if implemented).
Communications: Any personal information you voluntarily provide when contacting us via email (thewildways@proton.me) or other means.

We do not collect sensitive personal information (such as health, racial, or financial details beyond what's needed for a transaction) unless directly relevant and with your consent.2. How We Collect Personal Information

Directly from you: When you subscribe to our newsletter, place an order, or contact us.
Automatically: Through cookies, server logs, or similar technologies for site functionality and basic analytics (we currently use minimal tracking; no extensive third-party analytics like Google Analytics are evident).
From third parties: Embedded content (e.g., YouTube videos) or social media links (Instagram) may involve those platforms collecting data according to their own policies.

3. How We Use Your Personal InformationWe use your personal information only for the purposes for which it was collected or as otherwise permitted by law, including:

To provide and improve our products and services (e.g., fulfilling orders, shipping products, managing trapline tour bookings).
To communicate with you (e.g., order confirmations, shipping updates, newsletter emails about new foraged items or blog posts).
To process payments and prevent fraud.
To respond to your inquiries or provide customer support.
To comply with legal obligations or protect our rights.
For internal purposes such as site analytics, troubleshooting, and business operations.

4. Sharing Your Personal InformationWe do not sell your personal information. We may share it only in limited circumstances:

With service providers who help us operate the Site or fulfill orders (e.g., payment processors, shipping carriers like Canada Post; these providers are contractually required to protect your information).
With third-party platforms we use (e.g., YouTube for video embeds, Instagram for social links) – their privacy practices apply to data they collect.
If required by law, court order, or to protect the safety, rights, or property of The Wild Ways, our users, or the public.
In the event of a business transition (e.g., merger or sale), but only with protections in place.

5. Cookies and Similar TechnologiesWe may use basic cookies or similar technologies for site functionality (e.g., remembering cart contents). We do not currently use advanced tracking cookies for advertising. You can manage cookies through your browser settings.6. Data Storage and SecurityYour personal information is stored securely using reasonable safeguards appropriate to the sensitivity of the information. We use Proton Mail for email communications, which provides strong privacy features. Data is retained only as long as necessary for the purposes outlined or as required by law, after which it is securely deleted or anonymized.Unfortunately, no method of transmission over the internet or electronic storage is 100% secure. We strive to protect your information but cannot guarantee absolute security.7. Your RightsUnder PIPA (and PIPEDA where applicable), you have rights including:

To access your personal information we hold.
To correct inaccurate information.
To withdraw consent (where consent is the basis for collection/use – note this may limit our ability to provide services like newsletters or order fulfillment).
To complain about our handling of your information.

To exercise these rights or make a privacy-related inquiry, contact us at:Email: thewildways@proton.me
Subject Line: Privacy InquiryWe will respond within 30 days (or as required by law).8. Third-Party Links and Embedded ContentOur Site includes links to Instagram (

@lymanswildways

) and embedded YouTube videos. These services operate independently and have their own privacy policies. We are not responsible for their practices.9. Children's PrivacyOur Site and services are not directed to children under 19. We do not knowingly collect personal information from children.10. Changes to This PolicyWe may update this Privacy Policy from time to time. Changes will be posted here with an updated effective date. We encourage you to review it periodically.11. Contact UsIf you have questions about this Privacy Policy or our privacy practices, please contact:The Wild Ways
Email: thewildways@proton.meThank you for trusting us with your information as you explore trapping stories, foraged products, and outdoor adventures from Northern Canada.